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Case Study Overview
Case Study Overview
Recently, South Korea's culture has slowly entered various countries through its entertainment world. One of them with the typical food of the country. Therefore, Mokja is here as an application that provides a variety of foods from South Korea with various types from soups, rice, noodles to drinks. This application also provides various features that make it easier for users to choose and order food.
Recently, South Korea's culture has slowly entered various countries through its entertainment world. One of them with the typical food of the country. Therefore, Mokja is here as an application that provides a variety of foods from South Korea with various types from soups, rice, noodles to drinks. This application also provides various features that make it easier for users to choose and order food.
Position
Position
UI/UX Designer
UI/UX Designer
Timeline
Timeline
June - July 2022
June - July 2022
Tools Used
Tools Used
Figma
Figma
Whimsical
Whimsical
Problem Statement
Problem Statement
Needs more effort when users want to cancel the order
Have to reselect the order if want to go back the first cart
Promo appearance is confusing
There are no variation of recommendations
The payment method is not easy to understand
Needs more effort when users want to cancel the order
Have to reselect the order if want to go back the first cart
Promo appearance is confusing
There are no variation of recommendations
The payment method is not easy to understand
Goals
Goals
User-Friendly Features: Implement user-friendly features like search filters, clear food descriptions, and easy payment methods.
User-Friendly Features: Implement user-friendly features like search filters, clear food descriptions, and easy payment methods.
Effortless Order Cancellation: Implement a user-friendly order cancellation feature that allows users to cancel their orders with just a few clicks, reducing the cancellation process time to under one minute.
Effortless Order Cancellation: Implement a user-friendly order cancellation feature that allows users to cancel their orders with just a few clicks, reducing the cancellation process time to under one minute.
Seamless Cart Navigation: Providing a smooth and intuitive way for them to make changes to their order before proceeding to checkout.
Seamless Cart Navigation: Providing a smooth and intuitive way for them to make changes to their order before proceeding to checkout.
Research Analysis
Research Analysis
I conducted an online survey through Typeform for 5 respondents who represented this research. I asked some questions to understand user habits, their needs, and expectations.
I conducted an online survey through Typeform for 5 respondents who represented this research. I asked some questions to understand user habits, their needs, and expectations.
After that, I collected all the results from that survey and gathered all of them using affinity mapping. Through affinity mapping, I could easily identify patterns and trends in user responses and assist in prioritizing design changes and enhancements. I generated it into some pain points that are felt by users.
After that, I collected all the results from that survey and gathered all of them using affinity mapping. Through affinity mapping, I could easily identify patterns and trends in user responses and assist in prioritizing design changes and enhancements. I generated it into some pain points that are felt by users.
Findings Implementation
Findings Implementation
Based on user responses on survey stage, I found that some users encountered challenges when attempting to cancel their orders. This led to frustration and a less-than-ideal user experience. To address that issue, users will be able to cancel their orders with just one clicks or taps, eliminating unnecessary steps and reducing the time required for cancellation to under one minute. This enhancement aims to improve user satisfaction and ease the process of order cancellation significantly.
Users also sometimes struggled to revisit and modify their previously selected items in the cart. This hindered their ability to make changes to their orders before checkout. I designed the cart section to make it effortless for users to return to their initial cart, view, and edit their selections, and proceed to checkout without confusion. By doing so, I aim to enhance user flexibility and control over their orders, resulting in a smoother overall ordering process.
Based on user responses on survey stage, I found that some users encountered challenges when attempting to cancel their orders. This led to frustration and a less-than-ideal user experience. To address that issue, users will be able to cancel their orders with just one clicks or taps, eliminating unnecessary steps and reducing the time required for cancellation to under one minute. This enhancement aims to improve user satisfaction and ease the process of order cancellation significantly.
Users also sometimes struggled to revisit and modify their previously selected items in the cart. This hindered their ability to make changes to their orders before checkout. I designed the cart section to make it effortless for users to return to their initial cart, view, and edit their selections, and proceed to checkout without confusion. By doing so, I aim to enhance user flexibility and control over their orders, resulting in a smoother overall ordering process.
Wireframe
Wireframe
Interface Design
Interface Design
Homepage
Homepage
Food Order
Food Order
Cancel Order and Payment
Cancel Order and Payment
All Screens
All Screens
Conclusion
Conclusion
This project has focused on identified users and user flows. In conclusion, this project demonstrates a holistic approach to designing and developing a South Korean food ordering app. Throughout the project, I learned the paramount importance of placing users at the center of the design process. User surveys and feedback were instrumental in shaping the app's features and usability.
If I had more time, I could have collected survey responses from more target users. Incorporate user feedback mechanisms directly within the app, such as in-app surveys or feedback forms. This will encourage users to provide feedback, making it easier to gather insights for continuous improvement.
This project has focused on identified users and user flows. In conclusion, this project demonstrates a holistic approach to designing and developing a South Korean food ordering app. Throughout the project, I learned the paramount importance of placing users at the center of the design process. User surveys and feedback were instrumental in shaping the app's features and usability.
If I had more time, I could have collected survey responses from more target users. Incorporate user feedback mechanisms directly within the app, such as in-app surveys or feedback forms. This will encourage users to provide feedback, making it easier to gather insights for continuous improvement.
Made with empathy © 2024 Hannah Nur Azzahrah
Made with empathy © 2024 Hannah Nur Azzahrah