




Case Study Overview
Case Study Overview
In a world of constant distractions and increasing demands on our time, maintaining focus has become a significant challenge for workers across various industries. Timee represents a groundbreaking solution that emerged as one of the results of a project challenge undertaken during the Apple Developer Academy. This innovative personalized focus manager is designed to provide users with an intuitive, engaging, and productive experience. This case study delves into the key features, design principles, and gamification, highlighting its potential to revolutionize how people work and stay focused.
In a world of constant distractions and increasing demands on our time, maintaining focus has become a significant challenge for workers across various industries. Timee represents a groundbreaking solution that emerged as one of the results of a project challenge undertaken during the Apple Developer Academy. This innovative personalized focus manager is designed to provide users with an intuitive, engaging, and productive experience. This case study delves into the key features, design principles, and gamification, highlighting its potential to revolutionize how people work and stay focused.
Position
Position
Design Lead
Design Lead
UI/UX Designer
UI/UX Designer
Timeline
Timeline
June - July 2023
June - July 2023
(4 weeks)
(4 weeks)
Tools Used
Tools Used
Miro
Miro
Figma
Figma
Adobe After Effects
Adobe After Effects
Problem Statement
Problem Statement
In an era of information overload and digital distractions, employees and freelancers struggle to maintain productivity and focus on their tasks. Conventional solutions often fall short in providing an engaging and personalized experience, leading to reduced efficiency and job satisfaction. We aimed to solve this problem by creating a comprehensive solution that combines cutting-edge technology with user-centric design.
In an era of information overload and digital distractions, employees and freelancers struggle to maintain productivity and focus on their tasks. Conventional solutions often fall short in providing an engaging and personalized experience, leading to reduced efficiency and job satisfaction. We aimed to solve this problem by creating a comprehensive solution that combines cutting-edge technology with user-centric design.
Research Analysis
Research Analysis
My team and I conducted an interview directly to 7 respondents who represented our target users. I build some questions to understand their habits, their needs, and expectations.
My team and I conducted an interview directly to 7 respondents who represented our target users. I build some questions to understand their habits, their needs, and expectations.

Following in-depth interviews with the intended users, our team conducted further investigation by mapping out the identified pain points to find the problem patterns. From our exploration, we found that the main root of the users' challenges lay in disruptive distractions and insufficient motivation, significantly impacting their productivity levels.
Following in-depth interviews with the intended users, our team conducted further investigation by mapping out the identified pain points to find the problem patterns. From our exploration, we found that the main root of the users' challenges lay in disruptive distractions and insufficient motivation, significantly impacting their productivity levels.



After identifying the core problem, we didn't focus on addressing the primary factors, which are environmental and internal factors. Based on our brainstorming and research, we found that both of these aspects are uncontrollable. Therefore, the solution we propose is to assist users in reducing distractions in an enjoyable ways. Here, we offer various solution concepts, each accompanied by its pros and cons for careful consideration before proceeding with development.
After identifying the core problem, we didn't focus on addressing the primary factors, which are environmental and internal factors. Based on our brainstorming and research, we found that both of these aspects are uncontrollable. Therefore, the solution we propose is to assist users in reducing distractions in an enjoyable ways. Here, we offer various solution concepts, each accompanied by its pros and cons for careful consideration before proceeding with development.

Customer Journey Map
Customer Journey Map
Next step is we build a customer journey map to visualizing the representation of our user's experience as before they interact with our product. It outlines the various touchpoints, emotions, and actions of the user throughout their journey. Elaborating on this step involves creating a detailed map that tracks the user's experience from the initial awareness stage and the opportunities for us in every journey to create solutions that we can improve or introduce.
Next step is we build a customer journey map to visualizing the representation of our user's experience as before they interact with our product. It outlines the various touchpoints, emotions, and actions of the user throughout their journey. Elaborating on this step involves creating a detailed map that tracks the user's experience from the initial awareness stage and the opportunities for us in every journey to create solutions that we can improve or introduce.

Userflow
Userflow
∙ Personalized Focus Manager: Track Time
∙ Personalized Focus Manager: Track Time
This feature helps user to accomplish goals and stay focus by providing customized tracker parameter, ambient sounds, and rewards.
This feature helps user to accomplish goals and stay focus by providing customized tracker parameter, ambient sounds, and rewards.



∙ Distraction Tracker: Block Distraction
∙ Distraction Tracker: Block Distraction
This feature monitors and record sources of distractions such as if user exit the application.
This feature monitors and record sources of distractions such as if user exit the application.



Design Systems
Design Systems

Interface Design
Interface Design



My Impacts
My Impacts
Facilitated cohesion and integration across multiple teams by providing adaptable design assets and frameworks. This approach ensured a unified product vision across projects, enhancing collaboration and efficiency.
Facilitated cohesion and integration across multiple teams by providing adaptable design assets and frameworks. This approach ensured a unified product vision across projects, enhancing collaboration and efficiency.
Built vision, ran user research, and defined product framework using gamification and interactive prototypes using Figma and After Effects.
Built vision, ran user research, and defined product framework using gamification and interactive prototypes using Figma and After Effects.
Led a cross-functional team to swiftly deliver a full end-to-end workflow, from research to execution.
Led a cross-functional team to swiftly deliver a full end-to-end workflow, from research to execution.
Conclusion
Conclusion
Throughout the development of Timee, I've had the privilege of witnessing the transformative potential of user-centric design and collaborative teamwork. Collaborating closely with colleagues from various disciplines has highlighted the importance of effective communication and teamwork. It has reinforced the idea that the best solutions often emerge when diverse perspectives come together.
While our journey has been filled with successes, I also acknowledge areas where I can improve:
Communication challenges: At times, ensuring effective communication across teams proved to be a challenge. We've learned the importance of clear and consistent communication to avoid misunderstandings and bottlenecks.
Feature prioritization: Balancing the desire to add new features with maintaining a clean and user-friendly interface has been a continuous challenge. We've learned the value of careful feature prioritization to avoid overwhelming our users.
Throughout the development of Timee, I've had the privilege of witnessing the transformative potential of user-centric design and collaborative teamwork. Collaborating closely with colleagues from various disciplines has highlighted the importance of effective communication and teamwork. It has reinforced the idea that the best solutions often emerge when diverse perspectives come together.
While our journey has been filled with successes, I also acknowledge areas where I can improve:
Communication challenges: At times, ensuring effective communication across teams proved to be a challenge. We've learned the importance of clear and consistent communication to avoid misunderstandings and bottlenecks.
Feature prioritization: Balancing the desire to add new features with maintaining a clean and user-friendly interface has been a continuous challenge. We've learned the value of careful feature prioritization to avoid overwhelming our users.
Made with empathy © 2024 Hannah Nur Azzahrah
Made with empathy © 2024 Hannah Nur Azzahrah