Case Study Overview

Case Study Overview

In a world of constant distractions and increasing demands on our time, maintaining focus has become a significant challenge for workers across various industries. Timee represents a groundbreaking solution that emerged as one of the results of a project challenge undertaken during the Apple Developer Academy. This innovative personalized focus manager is designed to provide users with an intuitive, engaging, and productive experience. This case study delves into the key features, design principles, and gamification, highlighting its potential to revolutionize how people work and stay focused.

In a world of constant distractions and increasing demands on our time, maintaining focus has become a significant challenge for workers across various industries. Timee represents a groundbreaking solution that emerged as one of the results of a project challenge undertaken during the Apple Developer Academy. This innovative personalized focus manager is designed to provide users with an intuitive, engaging, and productive experience. This case study delves into the key features, design principles, and gamification, highlighting its potential to revolutionize how people work and stay focused.

Position

Position

Design Lead

Design Lead

UI/UX Designer

UI/UX Designer

Timeline

Timeline

June - July 2023

June - July 2023

(4 weeks)

(4 weeks)

Tools Used

Tools Used

Miro

Miro

Figma

Figma

Adobe After Effects

Adobe After Effects

Problem Statement

Problem Statement

In an era of information overload and digital distractions, employees and freelancers struggle to maintain productivity and focus on their tasks. Conventional solutions often fall short in providing an engaging and personalized experience, leading to reduced efficiency and job satisfaction. We aimed to solve this problem by creating a comprehensive solution that combines cutting-edge technology with user-centric design.

In an era of information overload and digital distractions, employees and freelancers struggle to maintain productivity and focus on their tasks. Conventional solutions often fall short in providing an engaging and personalized experience, leading to reduced efficiency and job satisfaction. We aimed to solve this problem by creating a comprehensive solution that combines cutting-edge technology with user-centric design.

Research Analysis

Research Analysis

My team and I conducted an interview directly to 7 respondents who represented our target users. I build some questions to understand their habits, their needs, and expectations.

My team and I conducted an interview directly to 7 respondents who represented our target users. I build some questions to understand their habits, their needs, and expectations.

Following in-depth interviews with the intended users, our team conducted further investigation by mapping out the identified pain points to find the problem patterns. From our exploration, we found that the main root of the users' challenges lay in disruptive distractions and insufficient motivation, significantly impacting their productivity levels.

Following in-depth interviews with the intended users, our team conducted further investigation by mapping out the identified pain points to find the problem patterns. From our exploration, we found that the main root of the users' challenges lay in disruptive distractions and insufficient motivation, significantly impacting their productivity levels.

After identifying the core problem, we didn't focus on addressing the primary factors, which are environmental and internal factors. Based on our brainstorming and research, we found that both of these aspects are uncontrollable. Therefore, the solution we propose is to assist users in reducing distractions in an enjoyable ways. Here, we offer various solution concepts, each accompanied by its pros and cons for careful consideration before proceeding with development.

After identifying the core problem, we didn't focus on addressing the primary factors, which are environmental and internal factors. Based on our brainstorming and research, we found that both of these aspects are uncontrollable. Therefore, the solution we propose is to assist users in reducing distractions in an enjoyable ways. Here, we offer various solution concepts, each accompanied by its pros and cons for careful consideration before proceeding with development.

Customer Journey Map

Customer Journey Map

Next step is we build a customer journey map to visualizing the representation of our user's experience as before they interact with our product. It outlines the various touchpoints, emotions, and actions of the user throughout their journey. Elaborating on this step involves creating a detailed map that tracks the user's experience from the initial awareness stage and the opportunities for us in every journey to create solutions that we can improve or introduce.

Next step is we build a customer journey map to visualizing the representation of our user's experience as before they interact with our product. It outlines the various touchpoints, emotions, and actions of the user throughout their journey. Elaborating on this step involves creating a detailed map that tracks the user's experience from the initial awareness stage and the opportunities for us in every journey to create solutions that we can improve or introduce.

Userflow

Userflow

Personalized Focus Manager: Track Time

Personalized Focus Manager: Track Time

This feature helps user to accomplish goals and stay focus by providing customized tracker parameter, ambient sounds, and rewards.

This feature helps user to accomplish goals and stay focus by providing customized tracker parameter, ambient sounds, and rewards.

∙ Distraction Tracker: Block Distraction

∙ Distraction Tracker: Block Distraction

This feature monitors and record sources of distractions such as if user exit the application.

This feature monitors and record sources of distractions such as if user exit the application.

Design Systems

Design Systems

Interface Design

Interface Design

My Impacts

My Impacts

  • Facilitated cohesion and integration across multiple teams by providing adaptable design assets and frameworks. This approach ensured a unified product vision across projects, enhancing collaboration and efficiency.

  • Facilitated cohesion and integration across multiple teams by providing adaptable design assets and frameworks. This approach ensured a unified product vision across projects, enhancing collaboration and efficiency.

  • Built vision, ran user research, and defined product framework using gamification and interactive prototypes using Figma and After Effects.

  • Built vision, ran user research, and defined product framework using gamification and interactive prototypes using Figma and After Effects.

  • Led a cross-functional team to swiftly deliver a full end-to-end workflow, from research to execution.

  • Led a cross-functional team to swiftly deliver a full end-to-end workflow, from research to execution.

Conclusion

Conclusion

Throughout the development of Timee, I've had the privilege of witnessing the transformative potential of user-centric design and collaborative teamwork. Collaborating closely with colleagues from various disciplines has highlighted the importance of effective communication and teamwork. It has reinforced the idea that the best solutions often emerge when diverse perspectives come together.


While our journey has been filled with successes, I also acknowledge areas where I can improve:

  • Communication challenges: At times, ensuring effective communication across teams proved to be a challenge. We've learned the importance of clear and consistent communication to avoid misunderstandings and bottlenecks.

  • Feature prioritization: Balancing the desire to add new features with maintaining a clean and user-friendly interface has been a continuous challenge. We've learned the value of careful feature prioritization to avoid overwhelming our users.

Throughout the development of Timee, I've had the privilege of witnessing the transformative potential of user-centric design and collaborative teamwork. Collaborating closely with colleagues from various disciplines has highlighted the importance of effective communication and teamwork. It has reinforced the idea that the best solutions often emerge when diverse perspectives come together.


While our journey has been filled with successes, I also acknowledge areas where I can improve:

  • Communication challenges: At times, ensuring effective communication across teams proved to be a challenge. We've learned the importance of clear and consistent communication to avoid misunderstandings and bottlenecks.

  • Feature prioritization: Balancing the desire to add new features with maintaining a clean and user-friendly interface has been a continuous challenge. We've learned the value of careful feature prioritization to avoid overwhelming our users.

Work

About

Contact

Work

About

Contact

Made with empathy © 2024 Hannah Nur Azzahrah

Made with empathy © 2024 Hannah Nur Azzahrah